Hot & Toxic is the largest-ever effort to inform and empower consumers about the health risks associated with unvented gas appliances, like stoves, and having so-called “natural” gas in the home. The award-winning campaign centers around a reality TV show universe where multiple homeowners are confronted with personified versions of the toxins emitted from gas stoves to drive home the message that gas is hot for the planet and toxic for our health.
Our story continues with “reality-TV stars” even breaking the fourth wall, coming to life to interview people on the streets about the dangers of methane and disinformation. Hot & Toxic also launched the Put a Label on Gas campaign, an action-driven initiative urging folks to sign a petition calling on states to pass legislation requiring a label on gas appliances. Because we believe people deserve clean air in their homes.
